Blogs

  In an era where customer relationships are the currency of business growth, CRM platforms are no longer just databases — they’re lifelines. But with growing customer expectations, multiplying channels, and the need for personalized, lightning fast engagement, traditional CRM tools often fall short. That’s where Sesame AI enters the picture — not as a replacement, but as a reinvention.   So, what makes Sesame AI’s CRM offering feel like magic in a world crowded with CRMs? Spoiler alert: It’s not just the AI — it’s the way it’s woven into every interaction, decision, and opportunity.   Let’s pop the hood on Sesame AI and uncover the secret sauce that’s transforming how businesses connect with their customers.   Beyond Automation: The Rise of Intelligent Relationships   At its very essence, Sesame AI doesn't merely automate work; it learns, adjusts, and improves. Most CRMs are centered around pipeline management, contact information, or workflow automa...